Richard Neville, the 16th Earl of Warwick, was known as the Kingmaker. Indeed, the term appears in the most recent version of the Oxford dictionary available to me. At this point, people are surely asking why I’m beginning a brief on a mass media figure with an introduction of a British noble that assumed his tenure before Johannes Gutenberg developed his printing press.
“Content is King’ is a phrase with which few in the field of mass media are unfamiliar. In an age of rapidly increasing fragmentation and concomitant specialization, it is a phrase with which few would readily disagree. This rather narrow perspective ignores entirely the mechanisms through which content is transformed into mass media.
Few have had such a influential hand in changing the way we distribute content than Steven Paul Jobs. Were it not for Jobs, the mechanism through which I am addressing you would not exist. The podcast was a byproduct of Steve Jobs’ revolutionary iPod, a device that singlehandedly changed the way people consume music as well as the way people buy music.
The iPod was not Steve Jobs only impact on the distribution of media. Well before the iPod, Steve Jobs delivered the Macintosh; the first mass market computer featuring a graphical user interface. The Macintosh revolutionized the way consumers interact with digital media.
Briefly following the introduction of the Macintosh, Jobs’ Apple Computer introduced one of the first mass market laser printers. Combined with the Macintosh computer, Apple’s Laser Writer would give birth to the desktop publishing era, enabling the public at large to engage in professional grade publishing. While market figures pale by comparison to the notion of a device that effectively put a printing press in anyone’s home or office, the desktop publishing market would grow to over twenty-five billion dollars by 2000.
While the desktop publishing industry blossomed, Jobs set about transforming the way consumers both bought and listened to music. The aforementioned iPod led Apple to introduce the iTunes Music Store in 2003. By 2011, sales of digital music would exceed sales from traditional channels.
Even as digital became the dominant mechanism of distribution for music, Jobs labored to deliver still more content to users. In 2005 the newly renamed iTunes Store expanded to include television programming. Many series were available within a day of the original airing. A year later the iTunes Store expanded again to bring users films from nearly every major studio. Just four years thereafter Apple would introduce its iBooks application bringing works from nearly every major publisher into the iTunes Store. The same model would also be used by Apple to deliver software, a process soon copied by industry giants Google and Microsoft.
While Jobs labored to deliver still more and more content via the iTunes Store, he oversaw the development of two new media consumption devices: the iPhone and the iPad. In 2007, Apple launched the iPhone. Not only did the iPhone steer the entire cell phone industry toward touchscreen technology, it delivered mobile mass media access to consumers. Shortly thereafter it wasn’t uncommon to see somebody catching up on their favorite television series as they waited in line at the grocery. The iPhone delivered most of the functionality of our desktop and laptop computers along with our televisions and DVD players, portable CD players, and more.
The iPhone was followed by the iPad. The iPad turned the personal computing industry on its head by finally delivering tablet computers that consumers wanted to use. The sales figures speak for themselves with over one hundred million units sold in the first two years of production.
Utilizing the digital distribution model it had developed to deliver music to iPod owners, Apple delivered a diverse cornucopia of mass media ranging from books and film to periodicals and software to iPhone owners. Similar model were soon adopted by other industry giants including Google and Microsoft.
Time and time again Steven Jobs has changed the way people access media. Lacking tools such as those produced by Jobs and other luminaries, the content of our mass media would lack the diverse and widespread audience it enjoys today.
Thank you for your time!
Very thorough! Nice work. It’s amazing that the iPhone is only six years old. Feels like it’s been with us a long time.
Hey there I am so excited I found your site, I really found you by mistake, while I was looking on Aol for something else, Regardless I am here now
and would just like to say kudos for a fantastic post and a all round entertaining blog (I also love the theme/design), I don’t have
time to browse it all at the moment butt I have saved it and
also added in your RSS feeds, so when I have tjme I will bbe back to read a great deal more, Please do
keep up the awesome work.
Here is my web-site: glytone acne kit
Definitely believe that that you said. Your favorite reason appeared
to be at the internet the simplest factor to keep in mind of.
I say to you, I certainly get annoyed at the same time as folks consider issues that they just don’t understand about.
You managed to hit the nail upon the highest and also outlined out the whole thing
without having side effect , other folks could take a signal.
Will likely be back to get more. Thank you
Excellent web site. A lot of useful information here. I’m
sending it to several buddies ans also sharing in delicious.
And obviously, thank you in your sweat!
my blog: expedia last minute hotels nyc; Kia,
What’s up everyone, it’s my first go to see at this web page,
and paragraph is in fact fruitful for me, keep up posting
these content.
Great post. I was checking constantly this blog and I am inspired!
Extremely useful information specifically the closing section :
) I take care of such info much. I used to be seeking
this certain information for a very long time. Thanks and good
luck.
I always spent my half an hour to read this webpage’s posts daily along with a mug of coffee.
Brian Downing finished his career as the Angels career leader in Hits, Runs, RBI, HR and BB.
Check that thatt yoou simply have the kiund of professional who can continue you thru
the total case and not pass you off to a legal aid assistant throughout the method.
1913: A day after Philadelphia Athletyics beat the New York Giants four games to
one in the World Series, manager John Mc – Graw gathers ex-Orioles players for a reunion.
Heree iss my blog post – League Of Angels cheat hack
Wonderful beat ! I would like to apprentice whilst you amend
your web site, how could i subscribe for a blog website?
The account aided me a acceptable deal. I have been tiny bit acquainted of this your broadcast provided vivid
clear idea
There’s definately a great deal to know about this issue.
I like all the points you’ve made.
Here is my weblog: hair loss resolution (voicemailvalet.com)
I savor, lead to I found exactly what I used to be taking a look for.
You’ve ended my four day long hunt! God Bless you man. Have a nice day.
Bye
Marvelous, what a web site it is! This blog provides
valuable information to us, keep it up.
Howdy! I know this is somewhat off topic but I was
wondering if you knew where I could get a captcha plugin for my comment form?
I’m using the same blog platform as yours and I’m having problems finding one?
Thanks a lot!
What’s up, of course this post is truly good and I have learned lot of things from it on the topic of blogging.
thanks.
Heroes have elevated stats and have distinctive expertise that
can be used in battle.
One more route to obtain cheap Play – Station 3 is browsing by World wide web auction web-sites.
Furthermore, it affords runners or adventures optimum safety more so while on high risk expeditions.
You can store on the internet or in your neighborhood mall and find all the gear you want.