Our film studio is struggling to make a profit. Should we continue to make thought-provoking films or should we shift to more banal fare? Pick a side and argue your point.
To me, I think we should keep making such films but perhaps in a way that can pertain to a wider audience. There’s already enough silly and kind of stupid movies out there. We need more ones that actually make people think and have to use their brain to figure it out. I mean you can make serious thinking films but perhaps add things to it you wouldn’t suspect in such films like maybe interesting facts about the subject and tell random people on the streets and see their reaction oh and maybe look at different jobs and have them guess which job currently is paying the most and see if they guess right. There’s just a lot of possibilities with films you just gotta think outside the box to a point where two different audiences can enjoy the same thing even adding a bit of comedy in their could lighten it up and more people will watch it, but again it’s all you present it and the manner in which you do.
It really depends on whether or not profits are going to be the deciding factor in changing our path. If the films that we put out make people think about things in a new light, then I would say they are worth saving. What is our purpose as a news outlet? Is it to bring normal, everyday information to the table, or lay down serious arguments that leave our audience trying to pick up their jaws? Obviously it’s the latter because that’s what we are doing now. Profits are important, but are they more important than our passion? Hopefully we are at least breaking even and can continue our wonderful film line. If not, perhaps cutting back in another area could even-out expenditures. I just see much more gratification from producing films with a purpose rather than spending time and effort on a mediocre product for a mediocre return.
I agree. Keeping our content is important, and focusing on how we can draw more people into watching our films without changing them, is something we need to pursue. If we change our films to include more banal content, are we not compromising ourselves and following the norm? How long will our profits stay in the black before the popularity of the norm shifts to something else, and we find ourselves in the same position?
I feel that running a business is always about making a profit. We are in a capitalistic society where dollar signs make or break a company. Since we are struggling to turn a profit, we must come up with a strategy to start going in the other direction. Jobs will suffer at the Haveman Chronicle if we cannot right the ship, so do we continue producing thought-provoking films or turn to only banal fare films? I think the answer is neither because we need a good mixture of the two. It is important that we continue producing high quality films that are thought provoking, but it’s also important to produce the mind numbing blockbusters to drive up profit. If you want to really hit it out of the ballpark, you can produce a film like Inception! It’s a huge blockbuster that is very thought provoking and engaging. Obviously movies like that don’t come around very often, but it’s something that can be aimed for every time.
I do not think that we should go in the banal direction. We should continue to make excellent quality, thought provoking movies. If we are struggling to see profits, obviously something needs to change. However, I don’t think the type of movie is exactly what. Because film as an important medium depends on the audience (p 134), we need to delve into the minds of our target audience and discover what will intrigue them without lowering our standards. While industries have a main goal of making money, “the movie industry continues to produce films that indeed make history, art, and a statement while they make money. It does so because we buy tickets to those movies” (136). There have been countless movies that have proved that making them is worthwhile. If we can think /creatively/, we can problem solve and create content that the audience will eat up. It’s not time to give in to unoriginal, obvious, and boring films.
One thing we can look into is the use of special effects. While these can add onto the price of production, movies with high quality special effects have the potential for higher profits. The consumer (audience) eats up special effects like they’re the most delicious cake ever. We love them and the realistic and creative elements that they can add to the stories. If we invest in special effects, we could potentially see not only higher profits but also higher quality of thought invoking movies!
If we went with this and needed to cut budget elsewhere, we could use the platform rollout strategy. Cost of promotion would be greatly reduced, which might balance out the higher cost of production with the added special effects. Essentially, we could gain profit without changing our budget. Personally, I think that thought provoking, intriguing movies have higher potential to do well with the platform rollout strategy than banal ones do. Since that is the type of movie that we are currently and should continue to produce, this overall strategy could possibly work out well.
Special effects are big at the box office, this is true, but usually they involve car chases and big explosions and mauled human bodies. How are you going to add special effects, enough to draw attention to the film, to a thought provoking movie?
Young teens and adults are the “typical moviegoerâ€ (Baran 134) and we need to find what type of movies attract them. If we change our genre to more adult content, we are losing that “typicalâ€ audience. What we need to ask ourselves is: Are our films being made and produced strictly on content or are we making them for our audiences? Though our goal as a company is to stimulate real conversation and thought in our culture and society, we need to center our attention on how to do that financially without changing who we are. As Michael Eisner, president of Paramount Pictures and former CEO of Disney, said, “We have no obligation to make history. We have no obligation to make art. We have no obligation to make a statement. Our only obligation is to make moneyâ€ (qtd. in Baran 136). We can do this by refocusing our attention in a few ways. First we try to attract the popular audience of teens and young adults with films that relate to their lives. We also need to market our films, and we need to use the platform rollout strategy of initial showings in a few theaters, which seems to have worked successfully on a few inspirational films, such as “The King’s Speech” (Baran139). Can we also see how we are distributing our films? Can we digitally stream them though television and online media, promote them online through Facebook and Twitter? We don’t need to ignore our obligations as a company of though-provoking films in order to make money. We just need to refocus our obligations on how to make a profit, while keeping our film genre and content intact.
Baran, Stanley J. “Introduction to Mass Communications: Media Literacy and Culture.” 8 ed. New York: Mc-Graw Hill, 2001: 134-139. Print.
I like your approach. Profits through better marketing.
I believe that our studio should continue to make thought provoking films. What is more remembered as a film, “Fight Club”, or a romantic comedy such at “Failure to Launch”?
Obviously, the answer is Fight Club. Sure, we can pump out movies that people will go watch, but then walk out disappointed. We will make a profit, but will we make a mark on the movie industry? No. If we make thought provoking movies, our movies will last in the long run, and make us profits and respect, as opposed to making a profit during our first week and then people not wanting to watch any other movie made by us because they have low expectations.
We need to make smart movies. Smart movies LAST. Banal fare movies last for a week. We want something that goes for the long run.
I, for one, believe that personal integrity is more important than short-term profit. We have to show the world that we stand for something and that we won’t change ourselves just because the numbers suggest we should. However, there is a bigger question present in this choice as well: “Do we want to be remembered?”
Let’s make a quick comparison to the state of the music industry. If I had a nickel for every time I heard someone say, “Today’s music is terrible. Music from past generations is so much better.”… well, we all know the old cliche. What these people don’t realize is that terrible music is not a new phenomenon. There was bad music back in the day as well, but the thing is, nobody remembers it. So, just as people won’t remember what’s currently at the top of the charts ten years from now, we will fade into obscurity if we try to dumb down our films. By sticking to our guns, we will withstand the test of time.
Of course “personal integrity is more important than short-term profit” as stated by (the student known as) rradotich above. But the boss wants profits, so we need to come up with a new kids movie with lots of merchandise tie-ins, just to keep our heads above water. If we can’t bring profits up, then there will be no more thought provoking movies, no more documentaries, and no more jobs for us.
It is our responsibility to lower our standards and produce something that will drive parents crazy when ever they go into a store with their children. We need to make the sort of movie where the “bad guy” sells more action figures than the heroine. The kind of movie where the fate of the entire world rests on the shoulders of one clumsy, half-bright, socially rejected child who happens upon some magic or friendly alien willing to “even the scales”. (this mythical creature should be the only adult role model as the character’s real parents don’t understand him)
We will not concern ourselves with the psychological damages our movie leaves imprinted on the next generation, because big sales is at the top of our agenda. So we need to put our brains together, notch them down to, say a 7 year-old mentality, and think of something that will sell lots of little plastic toys.
we should be keeping our content similar to the way it already is, it is important. we can be focusing on how to attract more people towards our films without changing them drastically.. If we change our films to include more banal content how will we stand out from all the rest out there? shouldn’t we do something unique to ourselves to distinguish our company? popular ideas are always changing and evolving, we could change our ways to be just like everyone else but sooner or later that way will change and that would be the norm anymore. so we might as well just stick to what we do best.
I think we should stick with thought provoking movies. Like one of our classmates said, which is going to be remember longer, the idiotic movies that depend on people thinking it’s funny, something like “Hangover” or something that tells us about history like “Schiendler’s List?” Granted, the idiotic comedy movies that seem to be taking over in the theaters these days make more money, but I would rather go watch something that makes me think or gives me a picture to put with what I’ve been taught so I can understand even the slightest what people went through and continue to go through. I’d rather watch something that’s going to make me want to contribute something to society.
The Haveman Chronicle (Summer)
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