Week 3: Part 2: Angela Wheeler

Honeycrip Inc. proposes an interesting break through that could revive television ratings and keep regularly scheduled programming from becoming obsolete. This product would mean convergence for the traditional form of viewing television, enabling viewers to do without the remote or deal with the dilemma that is channel surfing — Honeycrisp takes care of that for you!

It would enable more of the media-multitasking that is taking over today’s generation as well. With the constant bombardment of checking Facebook, and then seeing a viral video posted by a friend to your page, while in turn checking out the advertisement for Nikes that is on your sidebar — if Honeycrisp is able to play into this concept and accurately read the body language and vitals, perhaps advertisements will follow? There will be more narrow marketing based on your regular programming, perhaps based off of numbers sent to the broadcasting company or advertisers to determine what is being watched and what is being overlooked. I can also foresee a lot more money being spent on advertising to promote more viewings of their commercials, or much like how Pandora has paid advertisement, for Honeycrisp to through in a brief “word from our sponsor’ every few programs or minutes of viewing.

One downside though from both the media-multitasking and this product that Honeycrisp has patented is the complete invasion and take-over of a person’s life. While yes this technology could help make life easier, it is not necessary. For the owners and producers, or interpreter A in this situation, Honeycrisp is a new way for them to format their message and better send out content that is going to be accepted by an audience as they will have better feedback and be able to better format and precisely manufacture the programming. However interpreter B, or the consumer or audience will be at a disadvantage. They will be subconsciously sending back messages through body language and vital signs that might necessarily be the wanted response to programming. They lost control as an audience and have the control taken out of their hands, not to mention a complete invasion of privacy — how is Honeycrisp going to gain this insight into what a viewer wants to watch, exactly when they want to watch it? Cameras? Heat sensors? A specialized helmet or heart rate monitor? Either way this must be something viewers will have to sign up for, either through a service similar to signing up for cable or online streaming.

For the ultimate future of television programming I don’t see Honeycrisp’s new product completely derailing us from the path we are on. Viewers as a whole today are obsessed by how the “other’ side of society lives. We love to see how different cultures, celebrities, different nationalities, sexualities, religions lives — we’re completely fascinated by it. With Honeycrisp being able to see what we respond to with the most interest, and that information thus reaching producers and owners, and foresee more and more reality television and a sharp decline in scripted programming. I also am basing this assumption based off of interest and curiosity rather than overall positive responses with the example of popularity for emergency room / hospital based dramas, and horror and or murder mysteries: these are not happy stores that always have happy endings for all participants involved, however they have a high and loyal fan-base. It is the intrigue, the curiosity that brings fans back, not the happily ever after factor. To return to the point, Honeycrisp’s technology will bring about less of the fantastical or fictional, and a rise in viewing humanity through our television — instead of living ourselves we will live vicariously through the screens in our living room.