The Haveman Media Empire will need to hire a new President after I retire. Where would you take the company and why? What would you do with our various media enterprises to ensure their future success?
I think the most important thing to take away with ensuring the success of the future of the company, by whoever takes over the company, is that we need to keep up with the technology and consumer culture that is dominant. Feedback from our consumers, whether it is focus groups done by the advertising / public relations team, comments on our online newspaper / magazines about stories and advertorials they liked and did not like, hell even letters to the editor need to be accounted for because we will only remain a prominent force if we keep and develop our audience on every media outlet. That means making sure we can keep up with tech platforms like digital radio, ereaders for books, magazines, and newspapers, and online web streaming for television and film.
It’s true it is very important to keep our customers thoughts as the foundation of our product. If we are not pleasing our customers and providing them with what they want, we will loose customers one by one.
Honestly, I hadn’t given becoming president of Haveman Media any serious thought — executive work doesn’t strike me as my cup of tea. But in the event I’m being considered, here’s what I’d pursue.
First and foremost, we need to pursue the frontiers of media, to ensure our relevance as the landscape of communications shift. My particular focuses will be online media, video games, and virtual reality, as these are some of the most compelling mediums to rise within the past twenty years. Virtual reality, in particular, is in its infancy, and represents a promising and potentially lucrative chance to get it on the ground floor.
Second, we need to optimize delivery of our content across platforms. If we’re releasing television shows, they should be available on online video and streaming services — if not the same day, then the next. If we have unique radio programming, then we should be releasing those shows as podcasts across all statistically relevant distribution platforms (iTunes, IHeartRadio, et cetera). We should be putting our written content exclusively on our own sites, and seek to monetize that content without antagonizing our loyal online readers. Furthermore, we should make sharing any of our content as easy as possible — openness will further the number of readers and consumers we get, while closing off access will simply spur theft and lost revenue.
Finally, our news service should seek to offer the most thorough, hard-hitting and unbiased reporting possible. Though the frontiers of media may be changing, the role of the Fourth Estate is more important now than ever. In keeping up the best traditions of the news media, we will not only secure Haveman’s place in the future of mass media. No, in embodying honest, open journalism, we will be setting a standard against which all other news outlets will be judged — and in offering this information to the public, further enlightening and growing the market for news coverage.
Technology, technology, technology! Because our society is so focused on technology at the moment, I would take the company in that direction. I’d make sure that for each aspect of our business, it’s somehow tied in with a technologically advanced aspect that will appeal to our consumers, as well as that will consistently put us ahead of (or at least keep us at the same pace) of our competitors so we aren’t losing any consumers to them. It’s so important to continually be observing the world around us and the needs of our consumers, so making sure that we continue to do that throughout the advancement of our company should lead us to the continued success that we already have. Once the market changes again and consumers are interested in a different way to obtain the mass media forums we distribute, then we will again need to change our tactics to suit that style, just like we’ve been doing for the last decade as technology has become increasingly popular. As we know, nothing stays the same forever, and if we expect change in the future, we will be better prepared to handle the change.
Definitely forward with tangible growth tethered to results we can obtain. I don’t want an overnight CNN success story at their present net worth; I want us to grow safely, within our bounds, and ethically. That doesn’t mean the Haveman Media Company would shy away from what is new, we are innovators for our viewers. We would continue perfecting our media model for online and hard copy dissemination. We would begin experimenting with specialized series and reports on key issues and going that extra mile. Internally we would foster a new culture that emphasizes transparency, vision, ethics, progression, respect and community. The Haveman Media Company cannot succeed unless we enhance existing talent and recruit externally to fill new demands. We would begin a serious critique on hiring and progression practices in the firm and revamp our training program. We would roll out targeted updates to the tools at the disposal of our managers for our employees. On a business front we would look to sell our image as a brand and create appreciating worth for our advertisers. We will be joined at the hip with advertisers until this company fails, which it won’t. Be that as it may we need to make us a sexier option. This makes us a premium service for advertisers to go through thus increasing our margin for profit. This increase in profit will snowball to improve our organization that will then help us become more profitable in the future. That is some visionary goals on how I would make the Haveman Media Company successful if elected to occupy the office of President for the firm.
As the new President and CEO of The Haveman Media Empire I have just received an unsolicited offer from Comcast Corporation through our Head Legal Counsel. The cash offer is $25 billion US dollars which equates to $15 per share. Havemen Media Empire’s Class A common shares are currently trading on NASDAQ for $5 a share, a drop from $7.50 at the beginning of the year. The long-term market forecast for our empire is a continued drop in our market cap value. Given the challenges of a smaller mass media company, and the recent trend in globalization, it would irresponsible for our Board of Directors not to recommend to our shareholders that this is the best option going forward. Once it is discussed at the board level it will become common knowledge to our shareholders and it will be the number one agenda item at our Annual General Meeting to be held September, 26 in New York City.
I see no reason why the shareholders will not accept this acquisition offer. As well, Comcast is an American corporation, the largest broadcasting and largest cable company in the world by revenue, and the largest internet service provider in the United States. The businesses synergy’s created by this acquisition will continue to provide outstanding dividends to shareholders. As well, our current mass media platforms will be in good hands moving forward with Comcast Corporation. To ensure a smooth transition, I have been offered a two-year position with Comcast as Director of Global Integration, and I plan on accepting the position.
Even though I am really not interested in becoming the president of the Haveman Media Empire, I would do my best to fulfill the responsibilities of this position to the best of my abilities. My first step in accomplishing this goal is to make sure I have good working relationships with the heads of all of our various departments. In this manner, I can rely on them to provide me with good ideas, information, and forward thinking methods to develop each of their areas.
I think the future success of our company will be accomplished by letting the people who know their respective areas inside and out be an integral part of the decision making process. I would hold the final say in major decisions, but I would let them have a significant amount of freedom within their departments. These people are the real future of The Haveman Empire. Without them, our empire would crumble. It is definitely a team effort and I think that anyone who is considered for the position of president of this company should remember that without the support of other people, they are not going to be successful.
JRN F101 — Wyman — Summer Week 6, Discussion 3 of 3
If I was brought on as the new president of the Haveman Media Empire I would have a market analysis done, meet with staff to discuss the results, and create an action plan to lead the company into the future. Priorities for me would be to maintain high standards, journalistic integrity, and to take advantage of emerging markets and technology. I would work to expand our online and streaming offerings and encourage creative thinking among staff to address issues related to audience fragmentation, globalization, hypercommercialization, and convergence in mass media. I would also take a critical look at aspects of our operation that need updating.
I think journalistic integrity is very essential to maintain as well. Once before we were discussing adding fill in or PR stories to save money. Or, we were going to change or stories to gossip or low-quality fillers because we were losing readers. I don’t remember what it was exactly. In any case, I don’t think it’s ever worth it to swap quality for quantity.
With the stepping down of our current president, I think there are some vital changes we should consider. First to the root of our company, our paper. I think it is very important to continue to provide a physical newspaper, however we need to explore the options for creating an additional online paper with interactive means. With large mass media changes happening with viewers, and readers expect more. Its our job to keep up with their desires and demands. If we don’t, we will be washed out by the larger corporations. Providing an interactive way for our readers to get their news will keep their attention and if we do the marketing and development right it should keep them coming back for more each week. Making our product more accessible is a vital part of staying current. We should also provide our video news channel to become available through apps. By doing so our dedicated viewers and readers will be able to connect with us, by always being able to access our information. Much like other apps, our as we report on groundbreaking news, a memo can appear on peoples home screens of their phones with an intriguing title allowing them to click on that memo and be redirected to our app so that they may access the article or news clip. This is a very important feature which I feel we should develop upon. It will connect our newspaper, television, and internet channels we put out our information on. This is the most direct way to get our information out to the public. We must stay on top of these changing times, and this should be our first act to do that.
Week 6 Part 3 of 3 [Eddie Crosby]
Well let me be one of the first people to congratulate you on your retirement, enjoy and try not to spend it all in one place.
Now as far as the question goes where should we take the company and why? Well I guess to me that is simple, advertise, promote, and above all have fun with being creative, because that is where I think that our company will not just maintain our long admired reputation but also prosper in our upcoming growth, because as we all know this is an online company and by looking at the numbers of the projected future internet population all I can see is a brick road paved in green dollar signs.
Now what are my goals in order to do this, first and foremost protect speech, free speech. Fight every last day of your life to allow this web site to function, non-regulated by outside influences. Second keep the news that we publish and promote honest and fair not only towards our company value system but as well as our clientele and board members. For dishonesty is a killer in any business especially in the news business, no one likes a liar or a cheat, so if you can’t keep it open and honest, God help us all because that is the day the money will dry up and we will all be looking for a new job. Because yes this company sells news but sometimes we make the news, and not in a good way and our clients are not dumb, they are educated professionals that can smell bad press a mile away, and if they stop buying our fresh clean news reporting then, we will have no choice but to close the doors, because as you all are quite aware, just because speech is free don’t mean the dues we pay to print the news is. Like the old phase goes “it takes money to make moneyâ€, and there is no exception to this rule.
In closing I would like to reemphasize on the have fun concept, because at any time that the news becomes boring and unattractive that is when we lose touch with our clients. Now get out there and report.
If I were to take over the company I would focus on our online presence for this company as most media outlets are doing. Staying current with how the times change and how our readers want to receive their news and media is also vital for this company to succeed. Listening to our customers and incorporating new and cutting edge topics and products will help us stay fresh and interesting. I would also incorporate into our company a fun and creative environment so that the employees enjoy working here and are challenged to do their best. I have read how Google has embraced this concept and has flourished under it, I would like to this developed here as well.
I believe it is very important to stay true to the readers who have continued to give us their business. I think we should advance with the technology around us. That way we can stay up to date with the readers making it as easy as possible for them to stay with us. Drastic changes are not needed, just as technology begins to advance, so will we. We will always consider our readers and do what’s best for them as week as ourselves. I would really make sure that everything stayed true to the tradition of the years before and not make huge changes that would negatively effect the company. Our news company will develop with technology and mass media as a whole to make it as easy and enjoyable as possible.
I like your point. Mostly my post was about expanding and catering to the world, but the people who have given us the business thus far should be recognized. I wonder if there’s a way we can expand but also stay true to those readers?
I would say, more variety of stories and more outlets to ensure people everywhere can read. If we don’t have one already, we should make an app! Also, wouldn’t it be cool if we could make our projects global? We could have contributors from all over the world write stories and perspectives. These days it’s not just our own country effecting us media wise and economically, so we need to spread out to where the real-world stuff is going on. Like others have posted here, it’s essential that we keep up with the times and continue to cater to our readers through the formats of media they use. The more mobile we can get, the better, in my opinion. If we are able to expand, then of course we will need more money to make our visions happen. For that, I wonder about some options we discussed in class previously. What about the product placement we used for that special effect? If we have other opportunities like this, why not use them?
The Haveman Chronicle (Summer)
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