Our budget cuts mean we don’t have enough stories to fill the pages of the paper. Should we accept PR stories and advertorials or risk criticism from readers and loss of revenue due to fewer readers? Respond to the discussion post in the conference room.
I think having PR stories and advertorials would be the smarter choice, every company that is in media has to have some support from advertisements to keep a healthy flow going. I think the PR space fillers can attract a different type of audience and can be beneficial.